---
title: "SaaS AdLab Podcast | Episode: 73 | Miriam Schwab – CEO – Strattic"
date: 2026-03-22
modified: 2026-03-22
author: "Miriam Schwab"
url: "https://miriamschwab.me/media/saas-adlab-podcast-episode-73-miriam-schwab-ceo-strattic/"
markdown_url: "https://miriamschwab.me/media/saas-adlab-podcast-episode-73-miriam-schwab-ceo-strattic.md"
type: ms_media
excerpt: "I joined Louis on the SaaS Podcast to talk about the journey of building Strattic from the ground up: what it was like transitioning from running a WordPress agency for..."
---
I joined Louis on the SaaS Podcast to talk about the journey of building Strattic from the ground up: what it was like transitioning from running a WordPress agency for 13 years to founding a startup, navigating fundraising as a female founder, and juggling all of it with seven kids at home. We also got into what it really means to be a thought leader in a niche community and why I think failure is actually a credential, not a red flag.[](https://www.youtube.com/@fantomagency1429)