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Podcast Sweet Talks January 13, 2026

The Business of Creativity: Scaling from Freelancer to Agency Owner with Vito Peleg

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What does it take to go from touring Europe in a rock band to building one of the leading collaboration platforms for web agencies? In the premiere episode of Sweet Talks, guest host Miriam Schwab sits down with Vito Peleg, Co-Founder and CEO of Atarim, to uncover the “good, the bad, and the ugly” truths of building a creative business.