---
title: "The Business of Creativity: Scaling from Freelancer to Agency Owner with Vito Peleg"
date: 2026-03-16
modified: 2026-08-27
author: "Miriam Schwab"
url: "https://miriamschwab.me/media/the-business-of-creativity-scaling-from-freelancer-to-agency-owner-with-vito-peleg/"
markdown_url: "https://miriamschwab.me/media/the-business-of-creativity-scaling-from-freelancer-to-agency-owner-with-vito-peleg.md"
type: ms_media
excerpt: "What does it take to go from touring Europe in a rock band to building one of the leading collaboration platforms for web agencies? In the premiere episode of Sweet..."
---
What does it take to go from touring Europe in a rock band to building one of the leading collaboration platforms for web agencies? In the premiere episode of Sweet Talks, guest host Miriam Schwab sits down with Vito Peleg, Co-Founder and CEO of Atarim, to uncover the “good, the bad, and the ugly” truths of building a creative business.