What’s Truly Working in AI, Marketing and Tech | Prepathon 2025

I has transformed eCommerce — but not everything labeled “AI-powered” is worth your time. In this panel, Miriam Schwab (Elementor) and Vito Peleg (Atarim) break down what’s hype vs. what’s driving real results. From smarter automation to hyper-personalization, they share how small and large eCommerce brands can use AI to scale efficiently, strengthen customer relationships, and make better decisions without losing the human touch.