---
title: "What’s Truly Working in AI, Marketing and Tech | Prepathon 2025"
date: 2026-03-16
modified: 2026-08-27
author: "Miriam Schwab"
url: "https://miriamschwab.me/media/whats-truly-working-in-ai-marketing-and-tech-prepathon-2025/"
markdown_url: "https://miriamschwab.me/media/whats-truly-working-in-ai-marketing-and-tech-prepathon-2025.md"
type: ms_media
excerpt: "I has transformed eCommerce — but not everything labeled “AI-powered” is worth your time. In this panel, Miriam Schwab (Elementor) and Vito Peleg (Atarim) break down what’s hype vs. what’s..."
---
I has transformed eCommerce — but not everything labeled “AI-powered” is worth your time. In this panel, Miriam Schwab (Elementor) and Vito Peleg (Atarim) break down what’s hype vs. what’s driving real results. From smarter automation to hyper-personalization, they share how small and large eCommerce brands can use AI to scale efficiently, strengthen customer relationships, and make better decisions without losing the human touch.[](https://www.youtube.com/@Cloudways)